Flexible service

Why merchandise with us? We secure:

• Full support on the spot of sale with the aim to place your products to the forefront, to highlight them, give them preferential treatment before your competitor and secure zero OOS.
• Enhancement of awareness of customers about all your products and motivate them to repeated purchases.
• Introduction, optimisation and make merchandising services utmost effective.
• Reduction of merchandising costs.
• Facilitation of work to client's representative, namely by:
  • Seeking new MCHD
  • Training MCHD
  • Replacement of MCHD in case of client's dissatisfaction
  • Securing replacement of a MCHD in case of his holiday leave or illness
  • Securing ad hoc MCHD in case of national promotion season
  • Preparing of MCHD monthly reports
  • Invoicing and other administrative activities
  • Installation of POS materials

Description of services

We take individualised access to each client based on his specific needs and views. Nevertheless, we keep the following standard format of the service:

As a helping tool to get notion about merchandiser's scope of work, we have prepared package of services "BASIC", "BASIC PLUS" and "FULL SERVIS". In addition to these packages we also provide CUSTOMER´S PACKAGE, which is made up based on wishes and needs of a customer.

Contents of the "BASIC" package:

• Filling of standard selling positions
• Filling of action presentations
• Timely warning which items should be ordered
• Display of clean and undamaged products
• Check of price tag placing
• FIFO (First-In-First-Out) rotation of goods
• An active communication of MCHD with client's representative
• Working with listings and planograms
• Work statement confirmation
• Maintenance of POP and POS materials
• Monitoring, reporting on "BASIC" package
• Client checks MCHD training

Contents of the "BASIC PLUS" package:

• All BASIC services
• Preparation of draft order on the given form using EAN codes, its updating and distribution
• SHELVING - best possible arrangement, facing and space placing of serviced products
• Updating of listings, planograms, leaflets/ and promo actions 2 times in month by post
• Monitoring, reporting "BASIC plus"
  • PRICING1 - price mirror of proper products once a month
  • PRICING2 - price monitoring of competitors once a month (3 times 10 products)
  • monitoring of leaflets/promo actions-table
  • remote access to FORCENet, in other words to make on the data server accessible all pieces of information on OOS, orders, retail prices of your products, etc.
• Agency checks training of MCHD

Contents of the "FULL SERVIS" package:

• All BASIC PLUS services
• Echo check of realised order
• Check of price tags by scanner
• Replacement of price tags
• Remodelling according to planogram
• Weekend servis
• Holiday service
• Installation and maintenance of P.O.P. and P.O.S. materials
• Price mirror - twice a month
• Price mirror of competitors - twice a month
• Monitoring/report on course of "promo" actions
• Proactive work with secondary placing of shelves
• Activation of new listings within 5 working days
• Guidance of MCHD by a team of agency area managers.
• System management carried out by area managers within the framework of CDM agency structure
• Regular training of MCHD
• Reporting of STORE CHECKs by agency area managers "from field"

Additional services (in addition to those included in the package)

• Strict adherence to frequency, days and hours of goods re-supply by MCHD according to approved DTB
• Flexibility, increased re-supply during rush periods, as required
• Participation at stock audits
• Unexpected audits
• Holiday service
• Remodelling
• Complete change of prices
• Installation, dismantling and maintenance of secondary places (promo stands, end caps, pallets)
• Assistance and support in the course of opening of new outlets
• Distribution of POP and POS materials
• Other logistic services (clients goods and materials)
• Higher frequency of data collection/check.

Why to choose the "FULL SERVIS" packet:

• Regular audits as required by the client, results through FORCENET
• Flexible packet of services
• Facilitation of client´s representative work
• Quality references
• Experience gained during work with renown companies and brands (WRIGLEY, VARTA, SETUZA, EMCO, KIMBERLY, CLARK)
• Full services
• Proper department of SALES PROMOTION
• 5% discount for future SALES PROMOTION services
• Executive team (8 ARM, ASSISTANT, 1 CDM)
• Proactive installation of secondary SHELVING places
• SMS ONLINE reporting after each visit through data exchange server
• Full coverage within the whole territory of the Czech Republic and Slovak Republic of all transnational chains vybraných mo sítí and selected outlets of the retail network
• Logistic of P.O.S. and P.O.P. materials
• Continuous FREE OF CHARGE storage of pallets.

Executive team - job descriptions

customer department manager (=CDM) - key responsibilities

• Check whether the contract with the client is being adhered to
• Keep control and checks within the framework of the agency structure
• Coordinate client´s merchandising activities on the market
• Coordinate all agency activities with the client
• Check all administration works, including corresponding DTBs
• Secure manpower management of directly subordinate employees
• Coordinate and check logistic operations, distribution of information, POP and POS materials
• Organise trainings and meetings of ARMs with MCHD
• Check client´s costs effectiveness - present suggestions for amendments
• Check agency costs effectiveness - present suggestions for amendments
• Check invoice details
• Attend regular meetings with the client
• Attend regular agency meetings

area manager (=ARM) - key responsibilities

• Responsibility for all activities within his area
• Check whether the contract conditions with the client are being adhered to
• To be familiar with the updated portfolio of promo actions of the client in individual chain outlets
• Coordinate and check training of MCHDs, check merchandising activities of his client on the market.
  • Create DTB specifying MCHD´s job description and maintain it
• Share responsibility for logistic operations, distribution of information, POP and POS materials
• Check specific data in DTB, keep Online communication
• Process administrative works and reports, including Online Merchandising
• Secure manpower management for MCHD in his area
  • Draw up list of potential MCHDs
• Communicate with stock representatives and clients on behalf of the agency
  • Draw up lists of contact persons representing individual KAC and clients
• Attend regular meetings with the client
• Attend regular agency meetings

merchandiser (=MCHD)
key pre-requisites and responsibilities:

• Previous experience with a TOP brand in the position of MCHD
• Ability to communicate effectively, see things from the other person's point of view, provide information on carried out services
• Ability to communicate through electronic appliances (e-mail, SMS, etc.)
• Keep above standard relationships in his outlet
• Knowledge of client's updated portfolio of KAC promo actions
• Merchandising by orders
• Give priority to the agency clients
• Take maximum care of clients, not of competitors.
• Responsibility for more outlets in the town
• Give preference to re-supplying of goods in the morning
• The merchandiser has to be well presented and business like, independent, time flexible, and responsible.
• Communication will be secured by the agency.
• Representative of the agency, generally ARM, will meet MCHD once a month

Recruiting

Data base and draft of MCHDs

• Proper DTB of MCHDs
• Reserve potential of MCHDs
• MCHDs are contractually bound
• Permanent advertisement of MCHD position
• Based on recommendation of clients or representatives of individual stores
• By an active addressing