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merchandising

Manuals, training

Merchandiser has available both general merchandiser´s manual "What are agency requirements ?" and often also a special client´s manual, containing specific client´s requirements, completed by photos, etc.

Part of the manual (PDF soubor - only in czech language)

Training of executives is carried out on several levels:

ARM level

  • Client´s representatives
  • CDM
  • Common meeting to familiarise themselves with samples in client´s showroom and in the outlet.

MCHD level:

  • Client´s representatives
  • ARM
  • In the outlet or in small groups within one town (TOP CITY)

Frequency and timing:

  • During presentation of a client
  • At least once a month based on inspection results
  • In case of the first coming
  • In case of a change
  • If required by the client