merchandising
Manuals, training
Merchandiser has available both general merchandiser´s manual "What are agency requirements ?" and often also a special client´s manual, containing specific client´s requirements, completed by photos, etc.
Part of the manual (PDF soubor - only in czech language)
Training of executives is carried out on several levels:
ARM level
- Client´s representatives
- CDM
- Common meeting to familiarise themselves with samples in client´s showroom and in the outlet.
MCHD level:
- Client´s representatives
- ARM
- In the outlet or in small groups within one town (TOP CITY)
Frequency and timing:
- During presentation of a client
- At least once a month based on inspection results
- In case of the first coming
- In case of a change
- If required by the client
















