FIELD FORCE - merchandising agency
"Best 4 cash-desk zone"
Cash-desk zone and its close vicinity is one of the most lucrative and at the same time the most expensive selling area. Every customer has to pass through this area and there is hundred-pro-cent probability that his eyes will rest on the displayed goods. And this is the very domain we are specialised in. We provide services for these selling positions. There are more than 5 000 cash desks in transnational chains and more than 1 000 cash desks in the retail stores of the so called independent market.
But these selling areas are considerably sensitive, namely in reference to so called fast sales, freshness of goods, shoplifting and tidiness. For these reasons service is provided up to 7 times in a week and in some big shopping centres even several times during one day. And moreover, MCHD´s work makes cashier's operation more difficult. 
Due to limited area, the displayed goods have to be of small size only and thus easily alienable. Therefore this assortment is under lock and key, closely watched even within storage premises. This represents a complication for servicing both from the time point of view and accessibility. Planograms have to be very strictly followed. Based on them, every brand has its precise place. An intensive attention is given to correctness and legibility of price tags. Nevertheless, all these impediments and tasks are so far processed and managed by our MCHDs that even customers are aware of it and therefore they keep addressing us. We are proud to have such a reputation on the market. This fact represents for us considerable reward and motivates us to further improvement of our services.
Among suppliers with biggest presentation in the cash-desk zone exceeds without any doubts WRIGLEY company, which is our satisfied customer for many years. Next in the line is VARTA company. 
Products of this company are hanged on hooks. We secure for both companies marking and supplying of their goods with anti-shoplifting components, e.g. with adhesive labels, or lockable display cases, to prevent any thefts.
Other clients who can provide references on our experience 
with their products displayed in these areas are companies SETUZA and EMCO. SETUZA company displays more luxury tooth-pastes and EMCO presents their assortment of bonbons.
The latest and by the character and presentation of its products special client using our services in the cash-desk zone is the Imperial Tobacco (world's fourth largest international tobacco company). Goods of this type have their specifics and unlike other goods, the cigarettes in self-service outlets are sold exclusively at the cash-desks and moreover only from special, lockable stands. 
As a matter of course is taken the requirement for FIFO rotation of goods, as well as placing of goods in accordance with planograms. In addition to it, these stands are used for advertisement, using of P.O.S. materials which have to be regularly modified and maintained. The stand as a whole is exclusively used by our client which is also supervised by our MCHD.
You can visit our photo gallery to see examples of our work.