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sales promotion

Reporting

Description

  • Based on client's wishes and in accordance with his priorities we make up so-called reporting card.
  • Reports are processed and handed over to the client in time intervals agreed with the client in advance.
  • Data from the reports are continuously handed over in electronic form.
  • Original reporting cards are delivered to the client in agreed deadlines
  • As soon as required data are obtained, we prepare for the client reports, graphic charts, analyses, etc.

Types and frequency

  • Basic - complete information (verbal report, SMS) from individual positions reports hostess to assistant daily.
  • Record on bonuses/ presents - movement/ release from individual positions - is monitored by ARM
  • Finance accounting - finance flow (e.g. for purchase of pastry) - is monitored by ARM
  • Weekly report - every Monday the assistant summarises weekly information from individual positions and sends it by electronic means to the client.
  • The assistant also summarises a complex report for the whole project within two working days after the project is over.
  • Further reports as required by and agreed with the client.

The Complex report and its benefits - by its implementation we can analyse in a quite understandable and simple method:

  • Sales increase in the following parameters:
    • Region
    • Position
    • Brand
    • Package
    • Datum
    • Day of the week
    • Type of bonus/present
    • and so on.
  • How are successful individual brands
  • Release of bonuses/ presents and their popularity
  • Fruitfulness of so called switch selling at individual brands.
  • Fruitfulness of promotion types (contests, etc.)
  • Fruitfulness of repeated actions